Web3 strategy for the board that has to approve it and the founder who has to ship it. Since 2018.
Start a conversationEnterprises, protocols, and one of the oldest public museums in the world. Each name with what was done, where we're free to say.
LVMH
Bottle-level provenance for champagne, where authenticity carries the margin.
Hermès
Lifecycle traceability for leather goods, from workshop to second owner.
Bouygues Télécom
AI use-case discovery, department by department: interviews, workshops, a ranked shortlist.
These three were delivered through IBM’s consulting practice.
IBM
Prediction-market governance prototype, built in-house. LMSR market mechanism.
H&M Group
DAO feasibility study for the group. Token classification, governance structure, regulatory implications. Presented to the global management board.
Ocean Protocol
Token valuation model for the pre-seed round and the ICO. One structure, two pricing decisions.
PlotX
Product and growth strategy for a DeFi prediction market. Incentive model design and market-maker dynamics.
ZKSpace
Global partnerships for a ZK-rollup L2 across DEX, NFTs and payments. 15+ ecosystem partners in Asia, Europe and MENA.
Oases
Strategic partnership secured with the Belvedere Museum, Vienna. Art and Web3 positioning.
Three engagements from the list above: the situation, what we did, what it produced.
A board can approve a DAO, or it can approve a revenue line. This one had to decide whether they were the same thing.
Two pricing decisions ahead, the pre-seed round and the ICO, and no model that connected them.
For Moët Hennessy champagne, authenticity carries the margin, and a counterfeit bottle spends it.
The same judgement, asked two different questions.
In the boardroom
For the innovation lead who has to explain a DAO to a management board.
Web3 transformation strategy. DAO feasibility and governance design. NFT and digital-asset strategy for brands. Token classification for legal and finance teams.
Scoped as one engagement, around the question your board is actually asking. The H&M Group DAO feasibility study was one of these.
In the design review
For teams whose token has to work after the launch, not only at it.
Token valuation models from pre-seed to ICO. Supply and demand dynamics, sustainability analysis, revenue-share and incentive architecture. The Ocean Protocol model was one of these.
Also: ecosystem strategy and business development, product and growth.
In production
TrustblockA Web3 security data oracle integrated with Etherscan and Blockscout, working with 70+ audit firms.
That is why the board advice is tested against how protocols behave, and why protocol founders take the call.
Shirufu is a Web3 strategic advisory firm founded in 2018. We advise enterprises and protocols on ecosystem strategy, token design and blockchain adoption. Work includes H&M Group, LVMH, IBM and Ocean Protocol.
Four: ecosystem strategy and business development, tokenomics and incentive design, enterprise blockchain advisory, and product and growth. We work with crypto-native protocols and with Fortune Global 500 groups, among them LVMH, IBM and Bouygues.
Bilel Seddik, Managing Director. He is also CEO of Trustblock, a Web3 security data oracle, and was previously Director of Global Business Development at ZKSpace and a digital strategy consultant at IBM.
Shirufu operates from Rio de Janeiro, Paris, Dubai and Düsseldorf.
DeFi protocols, L2 infrastructure, NFT platforms, prediction markets, Web3 security and enterprise blockchain. Past work spans fashion and luxury (H&M Group, LVMH, Hermès), technology (IBM, Ocean Protocol), art and culture (Belvedere Museum, Vienna) and crypto-native protocols (ZKSpace, PlotX).
Email [email protected].